Collective Kindness in Crisis: How We Can All Do Our Bit

When the world seems at its darkest, the small acts of kindness we give out shine brighter than ever.

This month we have dedicated all our resources into providing uplifting content for our readers. The ‘Bloom’ Box is a bundle of spirit and joy, but its not the only way in which we’re hoping to spread positivity and love.

The list of things we can do to bring kindness into our world is endless, and while we should all look to bring our own spark of creativity and love to our outpourings, we’re here to outline some amazing things that people have been doing, and some simple things you can do to alight your imagination.

Support Charities in The Smartest Way:

While there is never a good or a bad time to donate to charities, currently they need our support more now than ever.

However, donating to charity is not necessarily as straightforward as it seems. Eager donators should be cautious of clicking on links that might lead them to middleman sites, and should try to be wary and smart about how they go about their generosities. When possible, we should look to donate directly to our chosen charities. In doing this, we reduce the likelihood of a middleman taking advantage and can ensure that 100% will go to your chosen cause.

Of course, in difficult financial circumstances many of us are not able to pledge the funds that we might like to, but this does not mean we can count ourselves exempt from doing the best that we can. There is normally something we can do, like taking on a challenge and taking on sponsorship, however big or small.

We were warmed by the story of three housemates spending 26 hours dancing at their own marathon disco. They raised over £6000 from their basement for domestic abuse charity Solace Women’s Aid; this followed an urgent need for the charity to access extra resources following a surge of abuse cases during lockdown.


Again, this does not have to be such a significant or time-consuming activity. The NHS Responder Scheme has been met with unprecedented support, but many community-based charities and initiatives are offering similar services to those around them whether it be delivering meals, medicines, or groceries.

This could also be something less structured. Simply knocking on a neighbour’s door, or sending a quick text on a community WhatsApp group to see if anyone needs a hand is another simple way we can spread kindness.

Keep in Touch:

While it may seem obvious, the value of staying in touch can never be underestimated. We must remember that not only are people struggling physically, but mentally too. It is important in a physically disconnected world that we let each other know we are there to support. Even if they’re not ready to talk, a simple message assuring a friend that you’re here to listen whenever they need is invaluable.

This sentiment has been taken to greater lengths by 32-year-old Becky Wass from Cornwall, who designed a postcard for people to share with their neighbours during the crisis. This culminated in the #ViralKindness hashtag, where others could download the design and similarly send it out to their neighbours and friends.

Within our May box you’ll find three custom designed postcards from Mooky Doodle. There is something special about the labour of love that goes into handwriting a letter, so choose your lucky recipients wisely and share with them a splash of colour and a heartfelt message.

Smile More:

Our social interaction with people outside of our households is currently very limited, so when we do pass someone on the street (from a safe distance of course) make the most of it and smile brightly or say hello.

While you may think – why would I smile at a total stranger – consider the fact that we’re all going through something very similar right now. When we share something so fundamental in common with strangers, they no longer seem so distant or strange to us.

Sharing is Caring:

There are so many ways which we can continue to share experiences with both loved ones and strangers. Whether it be through baking or donating clothes or items following clear-outs – try being creative in your offerings.

Some of our favourites include the rise of the neighbourhood libraries on social media. If you’re a book lover with too many books to fit on your shelves, consider putting them in a box/basket outside your door – and offering them to a neighbour to borrow. The power of literature in bringing people and communities together can never be underestimated.

And a Final Note: Be Kind to Yourself:

Make sure you take time to process that this is a stressful and unprecedented situation for us all. There is no need to be constantly productive, or productive at all. Make sure that you put as much effort into being kind to yourself as you are to be being kind to others.

Written by Issie Levin


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